In 2017, CHANGAN Automobile unveiled its ambitious initiative—the “Mission of Shangri-La.” This wasn’t just a corporate announcement; it was a turning point that reflected CHANGAN’s commitment to tackling environmental challenges and leading the global shift toward sustainable transportation.
The “Mission of Shangri-La” represents CHANGAN’s vision to build a future powered by new energy vehicles (NEVs). The strategy emphasizes innovation in electric mobility, green manufacturing, and intelligent technologies designed to reduce emissions and create cleaner urban environments.
At its core, the mission focuses on:
Electrification: Expanding the lineup of electric and hybrid vehicles to meet diverse market needs.
Innovation: Investing heavily in research and development to push boundaries in battery life, charging infrastructure, and intelligent driving.
Sustainability: Aligning with global climate goals by cutting carbon emissions and adopting eco-friendly manufacturing processes.
The name “Shangri-La” is symbolic. It evokes the idea of an untouched paradise—an environment that’s pure, balanced, and harmonious. By naming the mission after this concept, CHANGAN underscored its aspiration to help restore balance between human mobility and environmental preservation.
Since announcing the mission, CHANGAN has made notable strides:
Expanded NEV Portfolio: Introducing multiple electric and plug-in hybrid models.
Green Factories: Implementing smart, energy-efficient production facilities.
Global Recognition: Gaining traction in international markets as a leader in sustainable mobility.
CHANGAN’s “Mission of Shangri-La” is more than just a company initiative—it’s part of the broader global movement toward cleaner, smarter, and more responsible mobility. It highlights how automotive manufacturers can take active responsibility in shaping a sustainable future.
Back in 2017, CHANGAN set out on an ambitious journey. Today, the “Mission of Shangri-La” continues to serve as a roadmap for innovation, responsibility, and progress in the automotive industry. As the world accelerates toward carbon neutrality, CHANGAN’s commitment to new energy stands as both an inspiration and a benchmark for others to follow.